Sending a personalized press release or email to your local paper or online outlet can help further the impact of an upcoming RC Week recognition event. Here are a few tips and a sample press release. Remember the following when crafting your release:
- Email a press release with complete details, including time, date and reason why the event is important to local papers, television and radio stations, hospitals, laboratories, medical offices and schools no later than one month before the event, preferably earlier. If using the sample press release, be sure to include your name, phone number and email for the contact.
- If an editor should follow-up be prepared to provide further information about the event and the profession’s vital role in healthcare.
- Include a picture (or logo) with the press release whenever possible.
Sample Press Release
Contact Information: Name, phone and email
AARC and (HOSPITAL/SCHOOL/INDUSTRY NAME) Celebrates Respiratory Care Recognition Week
Date, your City, your State — The (insert your group’s name/affiliation) along with the American Association for Respiratory Care (AARC) are celebrating Respiratory Care Week, Oct. 25–31. The 2026 theme is Every Breath, Every Moment and truly highlights the professional excellence that respiratory therapists (RTs) bring to the critical everyday healthcare of patients of all ages.
The following community events, celebrations, and recognition events are scheduled:
(List events, date, time, place, and contact name for each event) (If no events are planned, but you want to send a press release, the following paragraph can be inserted here: “In addition to Respiratory Care Week activities headed by AARC and our state societies, numerous hospitals, clinics, physician offices, and schools around the country will hold celebrations to benefit the general public.)
Respiratory therapists go through a rigorous education process for either two or four years to obtain their required professional certification and often obtain multiple credentials for their varied roles. Whatever the setting — behind the scenes or out in your community — respiratory therapists are by a patient’s side, working as key members of the health care team. From Oct. 25–31, please join these professionals in celebrating Respiratory Care Week and their vital role in promoting and protecting your health.
“Respiratory therapists provide unparalleled care to their patients, work with multiple departments to maintain the best outcomes and improved quality of life, all while attempting to minimize hospital readmissions We recognize and celebrate their dedication to the profession and to the industry during RC Week,” said Dan Garrett, AARC Executive Director.
About the AARC
The American Association for Respiratory Care (AARC), founded in 1947, is the nation’s oldest and largest professional association dedicated to respiratory therapists and health care providers involved in cardiopulmonary care. The AARC strengthens the profession, providing excellence in leadership and education, advancing the art and science of respiratory therapy, and advocating for respiratory therapists, their patients, and caregivers. Fostering a diverse and inclusive membership community worldwide, AARC is a not-for-profit organization headquartered in Addison, TX. Learn more about us at aarc.org.
