AARC Prepares for Joint Marketing Campaign

 Published: February 3, 2021

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Dear AARC Members:

On behalf of the AARC Board of Directors, I am pleased to announce that we have entered into an agreement with the NBRC and CoARC to conduct a joint marketing campaign to promote the respiratory therapy profession. This effort is designed to be a long-term endeavor to enhance the image of the profession, as well as recruit and retain RTs. Currently titled, “The World Needs More Respiratory Therapists,” we hope through this joint effort we not only build the profession but help it garner increased recognition in our communities.

Through this campaign, we aim to:

  • Enhance the value of the respiratory care profession
  • Recruit and retain new respiratory therapists
  • Shape future leaders

As this multi-year national public awareness campaign comes together, I will continue to share the details with you as they become available.

Respectfully,

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Sheri Tooley BSRT, RRT, RRT-NPS, AE-C, CPFT, FAARC
AARC President & CEO (2021–2022)

Email newsroom@aarc.org with questions or comments, we’d love to hear from you.

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