Rules and Regulations for Advertisers

1. EARNED RATES / CONTRACT YEAR

a. Rates based on number of insertions per year used within one contract (January 1-December 31), regardless of size. Space purchased by a parent company and its subsidiaries can be combined for a better earned rate.

b. Insertions in both AARC Times and Respiratory Care can be combined for a better earned rate.

c. Frequency discounts are based on the total number of insertions within a calendar year. Insertions from a previous or following year cannot be used to earn a better frequency.

 d. Only contracted rates are protected through the December issue.

2. COLOR AND BLEED

a. Standard color: Colors AAAA/ABP standard magenta, cyan, yellow, black.

b. Bleed: No charge for bleed.

3. INSERTS FURNISHED BY ADVERTISER

a. Standard Business Reply Post Card:
one times the earned black and white rate.

b. 2-page insert: two times the earned black
and white rate.

c. 4-page insert: four times the earned black
and white rate.

d. Others: contact publisher.

4. MATERIAL REQUIREMENTS

a. AARC Times is printed using digital technology. Materials must conform to
digital requirements and specifications, published online at https://www.aarc.org/resources/publications/media-kit/

b. AARC Times and Publisher are not responsible for printing errors resulting from an advertisement submitted in a format that does meet requirements and specifications.

5. AGENCY COMMISSION

a. 15% to recognized agencies.

b. Disallowed on all insertions in arrears 60 days or more after invoice date.

c. No prompt pay discount allowed.

6. PAYMENT

a. Publisher reserves right to require payment with order from advertisers and/or agencies whose accounts are in arrears or who have not established credit with the Publisher.

b. Billing directed to the advertising agency at the net rate is approved on condition that the advertiser is responsible for the payment if the agency does not remit within 60 days.

c. Payments received 30 days after due
date are subject to possible loss of ad agency discount.

d. Advertising agencies are responsible for payment of advertising ordered on behalf
of their clients. The Publisher reserves the right to hold the  agency and the advertiser jointly and severally liable for all such payments.

7. MAKE GOODS

a. The Publisher must be notified of any error with an advertisement within thirty days of publication.

b. AARC Times and Publisher are not responsible for incorrect copy or materials submitted by the advertiser or for typographical errors which do not lessen the effectiveness of the advertisement.

c. Make goods of an ad published with an error, as determined by the Publisher, will be inserted in the next available issue of AARC Times.

d. Payment of the original order is due upon publication of the make good.

8. CONTRACT AND COPY REGULATIONS

a. All contracts subject to approval of Publisher.

b. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card or any amendment of it.

c. All contracts, copy, and art are subject to the terms and conditions of Daedalus Contract and Copy Regulations. These terms and conditions are available at https://www.aarc.org/resources/publications/media-kit/

9. ADDRESSES

a. Advertising Sales Representative:
Phil Ganz, Advertising Sales, 48 Abbey Woods Lane, Suite 100, Dallas, TX 75248
email: phil.ganz@aarc.org  •   972.991.4994, Fax 888.206.9006.

b. Materials: Advertising Dept., AARC Times, Month of Issue, 9425 N. MacArthur Blvd. Ste. 100, Irving, TX 75063; advertising@aarc.org .

c. Inserts: RR Donnelly, AARC Times, Month of Issue, 1025 North Washington Street, Greenfield, OH 45123.