Learning Items

Membership Webcasts

• Benefits and Services—8 minutes
  Learn more about the benefits of the AARC, using the new online calculator, and where to find it all on the web.
• Engagement—5 minutes
  The key to member retention is engagement. Learn what you can do to keep members engaged.
• Using Discounted Group Vouchers—13 minutes
  See how you can bring discounts to your members through the AARC dues voucher program.

AARC Membership Recruitment and Retention Handbook
This is a handbook of ideas and methods for engaging in recruitment of AARC members.

Resource Tools

Suggestions for State Society Membership Recruitment
Here are some ideas that your state society can engage in to recruit members to the AARC.

Slide Show
You may wish to use this when you are presenting a short program on what the AARC does as part of a recruitment effort.

• PowerPoint Presentation: Your Professional Organization, The AARC
  This is a basic presentation on the AARC. The script below accompanies this presentation.
• Script for PowerPoint presentation on AARC
  This script accompanies a powerpoint presentation on AARC membership.

Scripts to Answer Common Objections
Membership costs too much. Why bother? These are some of the responses we hear everyday from people who should be members of the AARC but have found excuses to decline. Put their excuses to rest with these scripted answers for some common objections.

Bulk Membership Discounts
If you are not clear on how this discount program works, this information page will cover the basics. If you have any other questions, please contact Asha Desai.

Printed Materials

• Flyers
  Here are flyers you can print out and give to potential members.
• Half-page Ostrich Ad
  This is a half-page ad based on the recruitment poster.
• Quarter-page Ostrich Ad
  This is a quarter-page ad based on the recruitment poster.