A press release written by the AARC and sent out by your state society quoting AARC members in your state on air quality issues.
AARC’s “Year of the Lung”
Press Release Project
International respiratory organizations, including
the AARC, American Thoracic Society and American College of Chest Physicians
, have banded together to declare 2010 the Year of the Lung (YOL).
As a partner in the YOL campaign, the AARC is planning
a number of awareness activities over this year. In order to get the state societies
involved, we’ve written four press releases that we would
like each of you to distribute to newspapers in your state .
The four releases are:
Each of the press releases includes quotes, and
we would like you to select members from various cities in your state to attribute
the quotes to. If your members would like to alter the standard quotes in the
releases, they may feel free to do so.
Attributing the quotes to members from specific
cities/areas in your state will increase the chances of publication, because
newspapers like to publish stories quoting people who live and work in their
Here are 3 easy steps to follow when preparing
and releasing these press releases to newspapers in your state:
Step 1 —
- Identify one member each from 3-4 different
cities in your state to serve as the respiratory therapist quoted in the press
release. Ask them to read the release and offer them the opportunity to customize
the quotes, if they would like to. Customize the press release with their
quotes and/or names, cities, state, etc. (Wording in the press releases requiring
customization is presented in ALL CAPS and double brackets.)
Step 2 —
- Go to http://www.usnewspapers.org/ to access the web sites of local newspapers in your state. Select several
papers in each of the cities you have targeted. Once on the newspaper web
site, look for a link to “contact us” or something similar. Many papers will
include a link where you can submit the press release electronically; for
others, you may need to mail the release. If the newspaper lists a health
editor, address the press release directly to that person. Calling the health
editor to let them know the press release is coming can increase the chances
it will be published.
Step 3 —
- Mail or e-mail the press release for each area
to the newspapers you have selected in that area. For example, the
press release with quotes from the state society member in Atlanta would go
out to newspapers in the Atlanta metropolitan area, the release with quotes
from the state society member in Mobile would go out to newspapers in Mobile
Here is the timetable for releasing the
Press Release: Release to newspapers around April 15 for publication during Asthma Awareness Month in
- Air Quality
Press Release: Release to newspapers around July 1 for publication in July/August.
- Back to
School Press Release: Release to newspapers
around August 15 for publication in late August/early September.
- COPD Press
Release: Release to newspapers around October 15 for publication during National COPD Awareness
Month in November.
Thanks for taking part in the AARC YOL Press Release