FDA Hears from AARC, Others, on Tobacco Marketing
July 28, 2010
The marketing and promotion of tobacco products to youth and racial and ethnic minorities is a key concern of the FDA’s Center for Tobacco Products. When the center requested input to help inform its decision-making process, the AARC joined 17 other leading organizations in signing on to a letter full of great information and advice.
The letter details youth and minority smoking rates and health consequences, along with the history of tobacco advertising and promotion to youth and racial and ethnic minority populations. It also provides an action plan for enforcement of regulations.
Here are just a few of the interesting statistics cited in the letter:
The letter goes on to urge the FDA to “implement creative enforcement strategies focused on filling the remaining gaps not addressed by current regulations.” Specifically, the 18 organizations want the FDA to target tobacco packaging, online advertising and social media, licensing and monitoring, counter-advertising, and surveillance and evaluation.
The letter concludes with a section on the impact menthol in cigarettes has on youth and racial and ethnic minorities, noting “the tobacco industry’s own documents confirm that menthol cigarettes are a good starter product” and that “mentholated brands are marketed disproportionately in low-income, urban communities.”