Marketing the RT to the Physician Practice

With comprehensive care management services now covered by Medicare, renewed emphasis on transition from “hospital to home”, continued emphasis on alternative payment models that allow additional flexibility in coverage and payment, and the new Quality Payment Program that provides incentives to physicians who report certain quality measures that include respiratory conditions, opportunities are greater than ever before for the RT to be involved outside the inpatient hospital setting. AARC has developed a toolkit to promote the role of RTs in the physician practice. It is designed to help you hone your marketing skills to work in a physician practice, regardless of whether it is full-time, part-time or under contract. It provides information about the health care system today, the challenges facing physician practices, and why there are increased opportunities for RTs to work in the physician practice setting.