How to Do a PSA Campaign at the Local Level

1. Identify names and phone numbers for TV/Radio stations and newspapers in your area.
2. Call the stations and ask for a meeting with the station's Public Service Director, Programming Manager or General Manager to show them the PSA and explain the impact of asthma in the local area.
3. Secure a commitment from the TV, radio, or newspapers to run these PSAs as often as possible during the next year.
4. Offer yourself or organization as a local contact for asthma and suggest partnering with the station to do a special news series about asthma.
5. When a station in your area uses the PSAs please THANK them with a call or note.
6. Ways to order PSAs from TV access.
   

• Call: 1-800-944-9134 or Fax order to: 1-866-790-3348
• Mail back Postcard Order Form
• Online: http://www.TVACCESS.com -- Logon: EPA/Password: Asthma

Childhood Asthma "GoldFish" Campaign
Key Information for Partners and Media

Key Dates:
February 16, 2001 -- TV Satellite Distribution February 19-28, 2001 -- On-going mail distribution for all media

Campaign Approach:
While children describe in their own words what it feels like to have an asthma attack, the struggle for air during an attack is depicted by the metaphor of a fish out of water. The call to action is 1-866-NOATTACKS.

Campaign Objective:
To increase awareness that serious asthma attacks can be prevented and to motivate parents to learn more about managing their home's indoor environment to help reduce attacks in children.

Target Audience:
Parents and caregivers of children with asthma

Campaign Sponsors:
U.S. Environmental protection Agency and the Advertising Council